Digital Experience Marketing Lead

3 days ago

Noida, Uttar Pradesh, India Smart Energy Water Full time

Smart Energy Water is seeking a highly driven Digital Experience Marketing Lead to spearhead our global marketing efforts. This is a pivotal role that will shape the future of our brand and drive business growth.

About Us

We are a true global company with a passion for innovation, creativity, and meaningful relationships. Our mission is to Engage, Empower, and Educate billions of people to save energy and water. We partner with businesses to deliver cutting-edge platforms that are easy-to-use, integrate seamlessly, and help build a strong technology foundation for a sustainable future.

We have achieved remarkable success, with over 420+ clients and 1550+ employees worldwide. Our clientele spans across the USA, Europe, Canada, Australia, Asia Pacific, Middle East, and we continue to expand globally.

Our platforms engage millions of users every month, and we've been recognized with 150+ industry accolades. Our clients have been awarded by industry analysts for implementing our award-winning products, and we've been featured in Forbes, Wall Street Journal, and LA Times for our continuous innovation and excellence.

Job Summary

The Digital Experience Marketing Lead will be responsible for owning and executing global marketing programs that drive results. This includes creating compelling branding for our current and future product launches, ensuring our platforms and products rank top on Web Search Engines and social media, and building a massive following for our brand on social channels like Twitter and LinkedIn.

You will work closely with our product, business, research, and geo sales teams to understand industry trends, client needs, and platform capabilities. Your goal will be to develop intelligent content and messaging that resonates with our target audience.

This role requires a highly driven, results-oriented, creative, and nimble problem solver with a 'whatever it takes' attitude. You will maintain relations with external stakeholders, brainstorm new marketing ideas, and collaborate with the team to achieve exceptional results.

Responsibilities
  • Create impactful branding for SEW product launches internally and externally
  • Develop and execute marketing campaigns that drive results, leveraging SEO and social media
  • Build a massive following for SEW on social media channels
  • Implement marketing and branding strategies for new and existing products across geographies
  • Closely work with cross-functional teams to understand industry trends, client needs, and platform capabilities
  • Stay up-to-date with market trends and competitors to create innovative and original content
  • Execute marketing campaigns, track results, and generate new leads through thought leadership
Requirements

We're looking for a seasoned marketing professional with:

  • MBA or equivalent with 5-7 years of industry experience in product and corporate marketing
  • Experience in Business Analytics & BI Tools with strong quantitative skills
  • Proven track record in social media, campaign marketing in B2B and B2C environments
  • Bachelor's degree in Computer Science or MCA
  • Prior product marketing experience in software product companies

Experience in Telecom, Energy, and Utility sectors is a plus. We offer a competitive salary range of $120,000 - $180,000 per year, depending on your qualifications and experience.

At Smart Energy Water, we value our employees and provide opportunities for growth, learning, and development. If you're passionate about digital marketing, innovation, and sustainability, we encourage you to apply for this exciting opportunity.

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