Digital Marketing Lead

5 days ago


Noida, Uttar Pradesh, India Infostride Technologies Pvt Ltd Full time
Job Description

We are seeking a highly skilled Digital Marketing Lead to join our team at Infostride Technologies Pvt Ltd.

This role will be responsible for the growth of our inbound sales channels, tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.

The ideal candidate will have hands-on experience with web analytics tools, be able to turn creative ideas into effective advertising projects, and help us build and maintain a strong and consistent brand through a wide range of online and offline marketing strategies.

The estimated salary for this role is ₹1200000 - ₹1800000 per annum, based on industry standards and location.

  1. Track and analyze the performance of advertising campaigns using web analytics tools.
  2. Manage the marketing budget on a quarterly and annual basis and allocate funds wisely.
  3. Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
  4. Analyze consumer behavior and adjust email and advertising campaigns accordingly.
  5. Demonstrate proven experience in identifying target audiences and creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.


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