Agricultural Relationship Manager

5 days ago

Delhi NCR, India beBeeRelationship Full time

Role Type: Individual Contributor

Travel Required: Extensive. Candidate should be comfortable in assigned location for work.

Note: Only local candidates preferred.

Job Purpose

To develop and maintain relationships with customers in the agri sector, providing best possible services as a dedicated point of contact.

Key Responsibilities:

  • Sourcing and business generation through various channels.
  • Identifying and exploring new geographical markets for farming and rural communities.
  • Sourcing proposals from individual farmers, co-operative societies, rural mandis & markets, Kissan clubs, farmer producer organizations, etc.
  • Conducting marketing activities to generate new business opportunities.
  • Monitoring productivity benchmarks.
  • Staying updated on market requirements, competition, and customer banking behavior.
  • Proposing amendments in product offerings based on market dynamics.
  • Staying informed about changes in state government laws and policies.
  • Maintaining and deepening relationships with existing customers.
  • Liaising with new and existing customers.
  • Addressing customer complaints within stipulated time frames.
  • Minimizing delinquency in portfolio.
  • FOLLOWING UP WITH CUSTOMERS FOR RECOVERY.
  • Monitoring account rotation.
  • Ensuring submission of documents like LAD, CAM, etc., to avoid dropping of limit in customers' accounts.
  • Supporting legal and remedial teams for legal actions.
  • Maintaining housekeeping parameters under control.
  • Conducting village-level farmer meetings and educating farmers on products offered by the bank.
  • Informing farmers about tools and technology for improving farm production.
  • Educating farmers about debt waivers, crop insurance, and government subsidies.
  • Cross-selling other assets and liability products.
  • Promoting digital platforms like NetBanking, Mobile Banking, PayZapp, Insta Alert, Smart Buy, Chillr, etc.
  • Training and developing sales officers (SO/HBL) for optimal sales support.
  • Enhancing supporting staff skills by imparting regular trainings for better customer relationship dealing.
  • Motivating performance and counseling them for delivery.
  • Liaising with credit teams for timely decision-making and closure of housekeeping items.
  • Coordinating with remedial teams for NPA cases and working towards recovery.
  • Coordinating with local operations teams for disbursement.
  • Liaising with RBB teams for branch activation and providing best services to customers.
  • Liaising with business correspondents for new and existing customer relationships.
  • Performing any other task assigned by seniors from time to time.
    • Sales and Influencing Skills
    • Banking Product & Process Knowledge
    • Planning and Organizing Skills
    • Communication
    • Knowledge of Competition & Current trends in financial Industry

Requirements:

  • A minimum experience of 1-3 years in a similar role or sales experience in seed companies, fertilizer companies, agri product companies, banks, etc.
  • Preferred from banking financial services.

Major Stakeholders:

  • Customers
  • Credit
  • Branch Banking
  • Operations
  • Farmers
  • Agro Centres/ Rural Mandis Rural Markets Kisan Clubs
  • Business Correspondent
  • Senior Leaders from Product/Sales
  • Audit
  • HR

We offer an attractive career opportunity for individuals who are passionate about delivering exceptional customer service and building strong relationships with customers in the agri sector.

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