Director of Digital Revenue Growth

2 weeks ago

Bengaluru, Karnataka, India beBeeAdMonetization Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Overview

Pine Labs is seeking a seasoned professional to lead the development of a new revenue stream through ad monetization. The ideal candidate will have a strong background in digital advertising, ad tech, or monetization strategy, with experience integrating ad products into consumer or merchant touchpoints.

Main Responsibilities

The successful candidate will be responsible for designing and driving the end-to-end ad monetization strategy, building the right partner ecosystem, prioritizing non-intrusive ad formats, leading experiments and optimizing monetization funnels, collaborating with Engineering & Product to build tech-integrated monetization solutions, launching structured pilots, setting up internal operating cadences to monitor and evolve ad performance, and ensuring compliance with privacy, brand safety, and ad regulation norms.

Requirements

To succeed in this role, the candidate must have:

  • 10-15 years of experience in digital advertising, ad tech, or monetization strategy.
  • Exposure to ad sales, media partnerships, or network onboarding is a plus.
  • A strong working knowledge of programmatic advertising, performance marketing, and first-party data monetization.
  • Experience integrating ad products into consumer or merchant touchpoints (POS, apps, screens, etc.) with sensitivity to UX.
  • A strong product and growth orientation-you understand ad tech but also think like a GM building a P&L.
  • Data-driven mindset, with proficiency in ad performance tools and attribution models.
  • Excellent communication and negotiation skills; proven ability to operate across CXO, product, and commercial teams.
Benefits

We offer the opportunity to build a business within a business-scaling a new revenue line from ground up, access to one of India's largest merchant ecosystems with unmatched offline footprint and consumer insights, and a leadership culture that takes ownership, moves fast, and builds for tomorrow.

What We Value

We value individuals who take ownership, make decisions fast, deliver results, own tomorrow by building solutions for the merchants, sign their work like an artist by taking pride in it, empower others and help them grow, and care with tough love.

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