
Paid Advertising Specialist
6 days ago
Job Description
We're looking for a seasoned paid advertising specialist to join our team. As a key member, you'll be responsible for planning, executing, and optimizing paid campaigns across multiple digital channels.
Responsibilities
- Develop and launch targeted paid advertising campaigns (Google Ads, Meta Ads, etc.)
- Manage ad creative assets, targeting options, and budget allocation for multiple clients
- Track, analyze, and report campaign performance metrics (CPC, CPL, ROAS, CPA)
- Conduct A/B testing on ads, landing pages, and funnels to maximize results
- Optimize campaigns for lead generation, conversions, and brand awareness
- Provide data-driven insights from analytics tools (Google Analytics, Ads Manager, etc.)
- Stay up-to-date with industry trends, platform updates, and best practices
Requirements
- Proven experience in managing paid ad campaigns (agency background preferred)
- Strong knowledge of Google Ads, Meta Ads, and remarketing strategies
- Understanding of conversion tracking, pixels, and analytics dashboards
- Ability to manage multiple client campaigns with ownership
- Strong analytical mindset and ROI-driven approach
- Knowledge of SEO, automation, or email marketing is a plus
Work Details
- Location: Koparkhairne, Navi Mumbai (office-based)
- Work Timing: Flexible 8-hour shift
- Working Days: 6 days a week
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