Digital Advertising Specialist

2 days ago

Anand, Gujarat, India beBeeAdvertising Full time ₹ 15,00,000 - ₹ 20,00,000
Advertising Strategist

As a highly skilled advertising strategist, you will be responsible for planning and executing paid advertising campaigns across various platforms.

  • Develop and implement comprehensive campaign strategies to drive business growth and profitability.
  • Conduct in-depth research on target audiences, competitors, and market trends to inform campaign decisions.
  • Manage multiple campaign budgets and pacing to ensure optimal return on ad spend (ROAS).
  • Collaborate with cross-functional teams to align on campaign objectives, key performance indicators (KPIs), and testing methodologies.

Key Responsibilities:

  • Strategize, set up, and manage paid advertising campaigns for Search, Display, Shopping, YouTube, and Performance Max.
  • Optimize campaigns daily for revenue growth, conversion rate, and return on ad spend (ROAS).
  • Stay up-to-date with the latest industry trends, platform features, and best practices in digital advertising.
  • Communicate complex campaign data and insights to clients and stakeholders through clear and concise reporting.
Requirements:
  • 2–4 years of experience in managing paid advertising campaigns (agency experience preferred).
  • Strong knowledge of search engine marketing (SEM), display advertising, and shopping campaigns.
  • Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) setups.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Proven track record of scaling ecommerce campaigns.
  • Proficiency in Excel/Sheets and reporting dashboards.
  • Strong communication and client-facing skills.
  • Ability to work independently and manage multiple accounts simultaneously.
Benefits:
  • Opportunity to work with a dynamic team of experienced professionals.
  • Competitive salary and benefits package.
  • Professional development opportunities and training programs.

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