Strategic Brand Manager

1 week ago

Ellore, Andhra Pradesh, India beBeeBrand Full time ₹ 2,20,00,000 - ₹ 3,10,00,000

Job Description:

This role is accountable for driving brand equity and superiority across various market types. Key deliverables include strategizing and implementing a robust brand program, building masterbrand architecture strategy, crafting positioning with strong brand identity, and developing 360-degree campaigns to drive equity and preference.

The Associate Director will also create a multi-channel communication strategy, build brand purpose platform, and develop 'Always On' digital plans. Additionally, they will deliver brand health metrics through impactful and innovative communication plans, creating masterbrand visual identity, and evolving the masterbrand strategy in line with category and competition landscape.

Key responsibilities include building claims toolkit, proving superiority at point of sale, communicating superiority across media touchpoints, and countering counterfeit actions. The Associate Director will work closely with innovation teams, synchronize brand marketing plans, and monitor market trends to identify new opportunities for the brand and masterbrand communication.

In terms of skills and experience, the ideal candidate should have experience in core brand management in FMCG category, handling significant brand campaigns, and possess educational qualifications such as an MBA (major in marketing preferred). A minimum of 8-10 years of experience is required, with at least 3 years in brand management or brand equity. End-to-end exposure to creating a brand TVC and campaign planning is essential, along with deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights.

Commercial acumen and understanding of navigating the brand world are crucial. Desirable success factors include prior experience in working closely with cross-functional teams to jointly drive business KPIs.

Required Skills and Qualifications:

  • Experience in core brand management in FMCG category
  • Handling significant brand campaigns
  • Educational qualifications such as an MBA (major in marketing preferred)
  • Minimum of 8-10 years of experience
  • At least 3 years in brand management or brand equity
  • End-to-end exposure to creating a brand TVC and campaign planning
  • Deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights
  • Commercial acumen and understanding of navigating the brand world
  • Prior experience in working closely with cross-functional teams to jointly drive business KPIs

What We Offer:

Opportunity to work on high-profile brands

Challenging and dynamic work environment

Ongoing professional development and training

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