Brand Manager

About the Company

At Albatrot, it's important that our team reflects the diversity of our work and the world around us. We appreciate the Atypical - Thoughts, Ideas and People.

The word 'Albatrot' represents the endless possibilities that a client should hope to achieve with us, to make their brand heard and seen the right way. We work towards building communication that is platform agnostic, integrated, and built for today's times. Our solutions include digital content and management, influencer marketing & collaboration, design and branding, media planning and buying, video production, and animated content.

Our team of Trotters have worked across industries. Some of our clients include Sony Pictures Networks India , Hindustan Unilever, Social Offline, Marico Innovation Foundation, Abbott, Sanofi, India Gifting Portal, The Symphony Orchestra of India and many others.

We're good people, trying to do great things. Come join us.

Primary purpose of the role:

Conduit between the client and internal teams. Work on brand projects and contribute to the creation of digital experiences. Manage work efficiently, generate ideas collaboratively with the creative team, and must have a passion for content. The Brand Manager will work across multiple platforms to drive engagement and positive customer behavior.

Major responsibilities & deliverables:

Ensure smooth running of a brand account in accordance with the instructions of the account lead, including but not limited to

• Manage a team to handle multiple brand accounts
• Conduct adequate research & gather relevant material for interactive content development
• Utilize Analytics to monitor the effectiveness of various aspects of a campaign / project
• Drive innovation and creativity for the brands on board
• Manage day to day interactions with the client and internal teams and foster good team spirit with both client and internal teams
• Monitor digital & new media industry trends and competitor offerings to identify potential business avenues and improve current offerings that lead to better value for customers and higher financial value for Albatrot
• Develop skills by constantly working on different projects and taking up courses that can aid your functioning the role
• Develop business through upselling and discovering new opportunities with existing and new clients from across industries
• Monitor digital & new media industry trends and competitor offerings to identify potential business avenues and improve current offerings that lead to better value for clients and higher financial value for Albatrot

Brand Managers play a pivotal role in the development of advertising and creative strategies. They are judged on their ability to contribute to the sale of great work.

It is also key for Brand Managers to develop their management skills by coaching and developing their support team, and by demonstrating an ability to effectively delegate both up and down.

As the Brand Manager moves towards promotion to Brand Director, he/she will need to show leadership and drive in thinking of innovative solutions to business/strategic problems and in merchandising the agency's services (particularly Brand Stewardship).

Requirements:

• This is a mid tier role and requires 5-6 years of relevant experience
• Excellent written and verbal communication skills
• Bachelors or Masters degree in a commerce or communications discipline preferred, but others are welcome to apply with equivalent experience
• Work experience (or internship) in a related industry / role adds value
• A love for all things digital
• A strong track record of performance through academics, sports, or any other equivalent activity
• Work and play well with others; Albatrot is a small family that is continuously growing and fosters a highly collaborative environment

As part of our dedication to the diversity of our workforce, Albatrot is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.

Experience: Minimum 5-6 years

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