Offline Brand Experience Manager

2 weeks ago

Ellore, Andhra Pradesh, India beBeeOffliner Full time ₹ 60,00,000 - ₹ 1,20,00,000

Unlock the power of offline brand experience and marketing efforts as a key player in driving Zingbus' growth.

This role is responsible for defining and maintaining brand consistency across all offline touchpoints, from bus branding to lounges and hoardings.

  • Key Responsibilities:
  • Develop branding guidelines for offline touchpoints and ensure compliance across all Zingbus assets.
  • Coordinate with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
  • Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
  • Implement visibility mechanisms to track branding effectiveness and maintain standardization.
  • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
  • Work closely with the Operations team to ensure timely and proper implementation of branding across locations.
  • Regularly audit and assess branding quality and maintenance in buses and physical locations.
  • Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
  • Identify and execute on-ground branding opportunities to enhance Zingbus' presence across cities.
  • Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.

Requirements:

  • 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.
  • Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
  • Ability to manage multiple projects simultaneously and work with cross-functional teams.
  • Strong negotiation and relationship management skills for vendor coordination.
  • Detail-oriented with a passion for brand consistency and execution excellence.

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