
Drive Business Growth as a Marketing Strategist
7 days ago
About us
We are committed to delivering high-quality healthcare solutions and enhancing the quality of life through innovative medicines.
Role Overview
The Marketing Director will develop and execute a comprehensive marketing strategy and design successful marketing plans. This involves scanning the market for opportunities, identifying potential candidates, and maximizing current product portfolios through strategic line extensions.
Key Responsibilities
- Marketing Strategy Development & Execution
- Create a robust marketing mix aligned with business objectives.
- Analyze customer segments and market dynamics.
- Recommend strategic entries into new therapies and specialties.
- Implement innovative marketing strategies to drive project success and growth.
- Analyze market trends and forecast sales.
Market Expansion & Customer Development
- Develop strategies for market expansion and customer segmentation.
- Engage with key opinion leaders and oversee KOL management strategies.
- Promote value propositions and ensure field force alignment.
Team Leadership
- Lead and mentor a team of Therapy Heads and Product Managers.
- Monitor performance against business goals.
Requirements
- Strong analytical and strategic thinking abilities.
- Leadership and team management skills.
- Excellent communication and interpersonal skills.
Preferred Qualifications
- Experience in managing large portfolios across therapy areas.
- Deep understanding of market dynamics and customer segmentation.
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