Digital Growth Strategist
17 hours ago
At Porter, we're revolutionizing last-mile logistics and redefining the way we think about transportation. Our vision is to move a billion dreams one delivery at a time, empowering businesses to optimize their operations and unleash unprecedented growth.
We're not just passionate about improving productivity; we're on a mission to disrupt the industry with cutting-edge technology and innovative solutions. Join us in pioneering a future that's poised to transform the sector forever.
Why Porter?
- Industry Leadership: As the fastest-growing leader in last-mile logistics, we have a pan-India and international presence with operations spanning multiple cities. With a fleet size exceeding 750k driver partners and 15 million customers, Porter is at the forefront of this dynamic and rapidly expanding sector.
- Cutting-Edge Technology: Our industry-best technology platform has garnered over $150 million in investments from renowned backers, including Sequoia Capital, Kae Capital, Mahindra Group, LGT Aspada, Tiger Global, and Vitruvian Partners. We leverage technology to drive efficiency, innovation, and unparalleled service.
- Ambitious: We're not just solving problems; we're addressing a massive challenge and going after a market with a valuation surpassing $50 billion USD. Our ambition extends beyond last-mile delivery; we aim to disrupt all facets of logistics, including warehousing and LTL transportation.
- Thriving Community: Join a community of passionate individuals who are committed to doing the best work of their lives. At Porter, we value the spirit of collaboration, innovation, and embracing challenges head-on.
What You'll Do:
You will develop comprehensive customer acquisition strategies aligned with our organization's goals and target market segments. This includes planning, executing, and monitoring multi-channel acquisition campaigns across digital advertising, social media, email marketing, content marketing, and partnerships.
Your Key Responsibilities Include:
- Collaborating with marketing and sales teams to generate high-quality leads through effective lead generation programs.
- Segmenting target audiences based on demographics, behavior, and preferences to tailor acquisition efforts and messaging for maximum effectiveness.
- Developing and managing the customer acquisition budget effectively, ensuring optimal allocation and tracking of resources to achieve desired results.
- Continuously monitoring and optimizing conversion rates at various stages of the acquisition funnel to maximize lead-to-customer conversion.
- Establishing key performance indicators (KPIs) and metrics to measure the effectiveness of acquisition campaigns and providing regular reports and analysis to evaluate ROI and identify areas for improvement.
- Identifying and cultivating partnerships and collaborations with relevant organizations, influencers, or affiliates to expand reach and acquire customers through strategic alliances.
- Conducting A/B tests and experiments to optimize acquisition strategies, creative assets, messaging, and landing pages.
- Collaborating with cross-functional teams to map and optimize the customer journey from initial acquisition touchpoints to conversion and retention.
The Ideal Candidate:
- Should possess an understanding of digital & performance marketing.
- Must have very strong data understanding & analytical skills.
- Should be able to manage programs effectively.
- Should have a structured approach & good problem-solving skills.
- Should exhibit first principles thinking.
- Should demonstrate very high ownership.
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