Digital Marketing Strategist for Education Growth
3 hours ago
About EIMR Business School:
EIMR Business School is a pioneering institution that fosters entrepreneurship and leadership in its students. As we strive to expand our reach, we're seeking a highly skilled Digital Marketing Strategist to spearhead our growth and amplify our message to the right audience.
Role Overview:
We're looking for an experienced Digital Marketing Strategist to manage paid advertising campaigns and optimize digital strategies to drive enrollment, engagement, and brand visibility. The ideal candidate will play a pivotal role in scaling our marketing efforts and ensuring high performance across all digital channels.
Key Responsibilities:
• Campaign Strategy & Execution: Develop, manage, and optimize paid marketing campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Create and execute campaigns focused on lead generation, student enrollment, and brand engagement.
• Performance Analysis & Reporting: Monitor key metrics (CPA, ROAS, CTR, etc.) to track the performance of marketing campaigns. Provide data-driven insights and recommendations to improve campaign outcomes.
• Marketing Automation & Lead Nurturing: Implement marketing automation tools and lead nurturing strategies to enhance customer engagement and conversion rates.
• Optimization & Scaling: Continuously A/B test ad copies, creatives, and targeting to achieve the highest possible conversion rates. Scale campaigns while maintaining budget efficiency and target KPIs.
• Collaboration: Work closely with the content, creative, and web development teams to align marketing efforts with our goals. Coordinate with the admissions team to understand enrollment trends and optimize campaigns accordingly.
Requirements:
• 2-4 years of experience in digital marketing, preferably in the education or EdTech sector.
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Proficiency in analytics tools such as Google Analytics and campaign tracking tools.
• Experience managing ad spends of at least ₹6-8 Lakhs/month.
• Strong knowledge of SEM, PPC, and data analysis.
• Ability to develop and test marketing strategies that resonate with a student/entrepreneur audience.
Preferred Qualifications:
• Experience in education marketing or marketing for niche business programs.
• Strong understanding of entrepreneurial and leadership education trends.
• Excellent project management and communication skills.
• Expertise in automation tools and CRM software is a plus.
What We Offer:
We offer a competitive salary package of ₹5-6.5 LPA and a dynamic work environment that fosters growth and innovation. If you're passionate about digital marketing and education, we'd love to hear from you
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