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Cocoma Digital | YouTube Growth Strategist | india
1 month ago
Job Title: YouTube Growth Strategist
Company: Cocoma Digital Private Limited
Experience: 5+ years
Location: Andheri, Mumbai
Job Type: Full-time
Salary: Negotiable
About Us:
Cocoma Digital Private Limited is dedicated to driving digital innovation and delivering exceptional content experiences. Our mission is to empower our clients and audiences through engaging, high-quality, and strategic digital solutions. As we expand, we’re looking for a YouTube Growth Strategist/Manager who can elevate our presence on YouTube and drive the growth of our channels.
Role Overview:
The YouTube Growth Strategist/Manager will play a critical role in developing and executing strategies to grow our YouTube channel’s audience, increase engagement, and drive measurable results. This role requires a deep understanding of YouTube’s algorithms, trends, and analytics, along with a creative and analytical approach to content marketing.
Key Responsibilities:
- Content Strategy & Planning: Develop and execute a creative content strategy aligned with the company’s brand and goals, optimizing for reach, engagement, audience retention, and watch hours to increase overall channel revenue.
- Audience Growth: Analyze target audience demographics and create innovative growth strategies to boost subscribers, views, and channel visibility.
- SEO & Optimization: Implement SEO best practices, including keyword research, tag management, and metadata optimization to enhance video discoverability and organic growth.
- Monetization Strategy: Identify and leverage monetization opportunities through ad placements, sponsorships, merchandise, memberships, and other revenue streams while ensuring a positive viewer experience.
- IP Creation & Development: Drive the creation and development of unique intellectual properties (IPs) tailored for YouTube to build channel value, attract new audiences, and create potential for extended media opportunities.
- Analytics & Reporting: Regularly assess channel performance and engagement metrics, providing data-driven insights and recommendations to refine strategies and maximize growth.
- Community Engagement: Actively manage and grow the community by engaging with viewers through comments, live streams, and interactive activities to boost loyalty and watch hours.
- Collaboration: Partner closely with content creators, editors, and the digital marketing team to ensure cohesive messaging, brand consistency, and high-quality content.
- Trend Identification: Stay up-to-date with platform updates, competitor activities, and industry trends to adapt strategies and ensure the channel remains competitive and innovative.
Qualifications:
- Proven experience managing YouTube channels and driving growth, ideally in a digital marketing or media company, 5+ years of experience.
- Strong understanding of YouTube’s algorithms, analytics, and best practices.
- Proficient in YouTube Studio, Google Analytics, and SEO tools.
- Excellent analytical skills with a data-driven approach to problem-solving.
- Creative thinker with strong storytelling and content development abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong communication skills and attention to detail.
Why Join Us?
- Opportunity to work with a passionate, dynamic team and lead YouTube growth initiatives.
- Collaborative work environment focused on innovation and creativity.
Cocoma Digital Private Limited is an equal opportunity employer, and we welcome applicants from diverse backgrounds. We appreciate all qualified candidates, and only those selected for an interview will be contacted.
