Digital Growth Strategist

2 weeks ago


India YourHappyLife Full time

We are seeking a seasoned e-commerce professional to lead our digital growth strategy at YourHappyLife, a new-age wellness brand in Mumbai.

As the Head of Online Marketing, you will drive our online presence and growth story. This is a full-time on-site role as a core senior team member of a rapidly scaling startup.

The ideal candidate will be a hands-on strategist with deep expertise in P&L management, performance marketing, conversion optimization, and marketplace growth.

This role involves overseeing performance marketing, social media marketing, digital marketing, and online marketing strategies to drive brand awareness and engagement.

Key Responsibilities:

  • Drive complete e-commerce P&L responsibility
  • Develop comprehensive growth strategies across all digital channels
  • Set, track, and achieve quarterly and annual revenue targets
  • Manage and grow presence across marketplaces (Amazon, others)
  • Lead performance marketing initiatives across Meta, Google, and YouTube

Requirements:

  • 8+ years of experience in e-commerce with at least 3 years in leadership roles
  • Proven track record of scaling D2C brands from 0-1 and 1-100
  • Deep expertise in:
  • Performance marketing (Meta, Google, YouTube)
  • Creative strategy for performance campaigns
  • A/B testing and conversion rate optimization
  • Amazon marketplace and AMS
  • SEO and organic growth strategies

Tech Skills:

  • Advanced proficiency in Meta Ads Manager and Google Ads
  • Expert knowledge of Google Analytics and data visualization tools
  • Strong understanding of Shopify ecosystem and plugins
  • Proficiency in SEO tools and techniques

Salary: ₹1.5 crore per annum, plus benefits including stock options and health insurance.



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