Digital Growth Strategist
2 weeks ago
We are seeking a seasoned e-commerce professional to lead our digital growth strategy at YourHappyLife, a new-age wellness brand in Mumbai.
As the Head of Online Marketing, you will drive our online presence and growth story. This is a full-time on-site role as a core senior team member of a rapidly scaling startup.
The ideal candidate will be a hands-on strategist with deep expertise in P&L management, performance marketing, conversion optimization, and marketplace growth.
This role involves overseeing performance marketing, social media marketing, digital marketing, and online marketing strategies to drive brand awareness and engagement.
Key Responsibilities:
- Drive complete e-commerce P&L responsibility
- Develop comprehensive growth strategies across all digital channels
- Set, track, and achieve quarterly and annual revenue targets
- Manage and grow presence across marketplaces (Amazon, others)
- Lead performance marketing initiatives across Meta, Google, and YouTube
Requirements:
- 8+ years of experience in e-commerce with at least 3 years in leadership roles
- Proven track record of scaling D2C brands from 0-1 and 1-100
- Deep expertise in:
- Performance marketing (Meta, Google, YouTube)
- Creative strategy for performance campaigns
- A/B testing and conversion rate optimization
- Amazon marketplace and AMS
- SEO and organic growth strategies
Tech Skills:
- Advanced proficiency in Meta Ads Manager and Google Ads
- Expert knowledge of Google Analytics and data visualization tools
- Strong understanding of Shopify ecosystem and plugins
- Proficiency in SEO tools and techniques
Salary: ₹1.5 crore per annum, plus benefits including stock options and health insurance.
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