Product Marketing Specialist

3 weeks ago


Bengaluru, Karnataka, India e2eHiring Full time
Product Marketing Executive

We are seeking a highly skilled Product Marketing Executive to join our team at e2eHiring. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive product recognition, engagement, and revenue growth.

Key Responsibilities:
  • Product Positioning and Messaging: Develop compelling and clear messaging that communicates our products' unique value and benefits to customers and target audiences.
  • Market Research: Conduct in-depth market research to identify trends, competition, and customer insights. Use this data to shape product marketing strategies.
  • Content Creation: Create engaging content, including product collateral, sales materials, blog posts, social media content, and more, to market our products effectively.
  • Product Launch: Plan and execute product launches, coordinating cross-functional teams to ensure successful and impactful releases.
  • Sales Enablement: Develop tools and resources to empower the sales team with product knowledge and training to drive sales and customer retention.
  • Customer Engagement: Develop strategies to engage and retain customers through targeted campaigns, feedback collection, and customer communication.
  • Analytics and Reporting: Use data and analytics to measure the effectiveness of marketing campaigns and continually optimize strategies for better results.
  • Collaboration: Work closely with the sales teams and other departments to align marketing efforts with company goals.
  • SEO: Experience with on-page and off-page SEO and tools such as Google Analytics.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
  • Proven experience in product marketing or related roles.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to work both independently and as part of a team.
  • Creative thinking and ability to develop innovative marketing strategies.
  • Proficiency in marketing tools and software.
  • Strong project management and organizational skills.
  • Knowledge of any CRM tool is a plus.

Tags: [marketing job, Product marketing, social media marketing, content writing, Seo]



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