Content Strategy Lead

6 days ago

Amrāvati, Maharashtra, India beBeeStrategist Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Content Strategist

We are a leading health-tech platform focused on developing holistic solutions for hair loss. Our mission is to scale healthcare through technology, making high-quality care accessible to millions of Indians suffering from hair loss.

Our vision is to raise awareness about hair loss, reduce stigma around it, and provide empathetic support to those affected. We aim to combine traditional sciences like Ayurveda, Allopathy, and Nutrition to offer a comprehensive solution for hair loss patients.

We are looking for an experienced Content Strategist to develop and execute a content strategy that drives brand engagement and conversion across creative and performance marketing channels.

The successful candidate will be responsible for:

  • Developing and executing a comprehensive content strategy aligned with our brand goals and marketing objectives.
  • Collaborating closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
  • Ensuring consistency in our brand voice and storytelling across all content formats.

Key Responsibilities:

  • Developing engaging narratives around hair health, product education, and customer stories.
  • Creating ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.) and optimizing messaging for different funnel stages in collaboration with our performance marketing team.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • A strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • An analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.

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