Marketing Strategy Specialist

1 week ago


Amrāvati, Maharashtra, India beBeeInfluencer Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Key Responsibilities
  • Develop strategic influencer marketing plans aligned with Sotrue's brand vision.
  • Cultivate strong relationships with beauty, lifestyle, and wellness influencers/content creators.
  • Conceptualize and execute targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
  • Collaborate with cross-functional teams to design engaging influencer briefs and ensure brand alignment.
  • Negotiate contracts, manage budgets, and ensure timely deliverables.
  • Monitor campaign performance, generate insights, and optimize future initiatives.
  • Stay updated with trends in the beauty & personal care influencer space to drive business growth.

As an Influencer Marketing Executive at a leading beauty brand, you will be responsible for developing and executing innovative influencer marketing strategies that drive business results. You will work closely with cross-functional teams to conceptualize and execute targeted campaigns that resonate with our target audience. If you have a proven track record of managing impactful influencer campaigns and are passionate about the beauty and personal care industry, we encourage you to apply.

The ideal candidate will possess a deep understanding of content marketing, creator trends, and Instagram-first strategies. They will also have excellent communication, relationship-building, and negotiation skills. A strong understanding of influencer tools and campaign analytics is essential for this role. If you thrive in a fast-paced, high-growth startup environment and are committed to delivering exceptional results, we want to hear from you.



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