Marketing Strategy Lead

1 week ago

Amrāvati, Maharashtra, India beBeePerformance Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: Performance Marketing Strategist

We are seeking a seasoned performance marketing strategist to lead our cross-functional team in designing and implementing innovative, multi-channel campaigns that drive business growth.

As a key member of our marketing organization, you will be responsible for developing and executing strategic plans that align with business objectives, leveraging data-driven insights to inform decision-making, and collaborating closely with internal stakeholders to ensure seamless campaign execution.

  • Develop and execute comprehensive marketing strategies that incorporate paid search, social media, display, affiliate, and programmatic channels.
  • Lead the planning, execution, optimization, and reporting of campaigns, ensuring alignment with business goals and customer segments.
  • Collaborate with product, sales, creative, and analytics teams to ensure messaging, targeting, and tracking efforts are cohesive and effective.
  • Stay ahead of industry trends, platform innovations, and competitor activities to identify new growth opportunities.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field.
  • 4-7 years of experience in performance or digital marketing, with at least 2 years in a managerial or lead role.
  • Proven experience designing and scaling high-impact paid campaigns across multiple channels.
  • Strong analytical mindset with expertise in tools such as Google Analytics, Google Ads, Meta Ads Manager, and BI reporting platforms.
  • Excellent communication and presentation skills, capable of influencing stakeholders and leadership.

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