Digital Marketing Lead

4 days ago


Hyderabad, Telangana, India StoryTech Full time

At StoryTech, we are seeking a skilled Digital Marketing Lead to spearhead our digital growth across multiple industries. This role demands a dynamic professional who can effectively manage social media, SEO, organic, paid ads, and overall digital execution for consumer and e-commerce apps.

Key Responsibilities:
  • Social Media & Content Strategy: Plan, execute, and manage content across platforms, ensuring engagement and brand consistency.
  • SEO & Performance Marketing: Optimize search rankings and execute paid campaigns across Meta, Google Ads, and Amazon Ads to maximize ROI.
  • E-commerce & App Growth: Drive traffic, conversions, and user engagement for web & mobile applications (Shopify, X-Cart).
  • Campaign & Ad Management: Set up, monitor, and optimize campaigns across all digital channels.
  • Cross-Functional Coordination: Work closely with designers, developers, and product teams to execute high-impact digital strategies.
  • Analytics & Optimisation: Track KPIs, generate insights, and continuously refine strategies for growth.

What we're looking for:

  • 2-5+ years of experience in digital marketing, social media, and paid ads.
  • Hands-on experience with SEO, Meta & Google Ads, Amazon marketing, and e-commerce growth strategies.
  • Hands-on experience with Shopify, Mobile Apps is a must.
  • Strong understanding of digital analytics, conversion tracking, and performance measurement.
  • Ability to coordinate with designers & developers for website, app, and campaign execution.
  • Experience in handling digital marketing for consumer-facing apps or e-commerce platforms is a plus.


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