Executive Brand Strategist

1 week ago

Mumbai, Maharashtra, India beBeeInnovation Full time ₹ 10,00,000 - ₹ 14,50,000
Brand Strategy Executive

The ideal candidate will have a strong understanding of consumer behavior, market trends and competitive landscapes to develop integrated brand strategies that align with business objectives.


Key Responsibilities:
  • Brand Strategy Development & Execution:
    • Collaborate with senior leadership to define long-term and short-term brand strategies, positioning, and goals.
    • Conduct market research to understand consumer needs, industry trends, competitive landscape, and opportunities for growth.
    • Develop clear, actionable insights that shape brand strategy and ensure alignment with overall business objectives.
    • Lead the creation and execution of multi-channel brand campaigns that drive consumer engagement, brand loyalty and business results.
  • Brand Solutions & Innovation:
    • Develop innovative brand solutions across different media and touchpoints (digital, social, offline, experiential etc.) to meet specific client or business needs.
    • Partner with creative, digital and media teams to build compelling brand experiences and integrated marketing campaigns.
    • Analyze brand performance, identify gaps or areas for improvement and adjust strategies accordingly to enhance brand impact.
  • Cross-Functional Collaboration:
    • Work closely with internal teams (e.g. creative, content, digital marketing and product teams) to ensure seamless execution of brand strategies and initiatives.
    • Liaise with external agencies, vendors and partners to develop and implement brand strategies and campaigns.
    • Ensure alignment of brand strategies with sales and customer service to create a cohesive brand experience.
  • Data-Driven Insights & Analytics:
    • Utilize data and analytics tools to measure brand health, track campaign performance and identify areas of opportunity.
    • Develop and present regular reports on key performance indicators (KPIs) such as brand awareness, market share and customer engagement.
    • Use insights to refine and adjust strategies ensuring they meet business goals and ROI expectations.
  • Brand Communication & Positioning:
    • Develop and maintain brand guidelines ensuring consistency across all touchpoints and communication channels.
    • Work on positioning and messaging that resonates with target audiences and differentiates the brand in the market.
    • Oversee content creation and ensure all messaging is on-brand, compelling and clear.
  • Trendspotting & Market Analysis:
    • Keep a pulse on industry trends, competitor strategies and new marketing technologies.
    • Identify new opportunities for brand growth and innovation through research and trend analysis.
    • Continuously evaluate brand positioning and suggest adjustments to stay ahead of market demands and consumer preferences.

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