Business Development Specialist

2 weeks ago

Lucknow, Uttar Pradesh, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Our Company is seeking a highly skilled Marketing Professional with experience in B2B Services. The ideal candidate will be responsible for managing high-volume, multi-geo campaigns across India, the US and UAE markets.

Key Responsibilities:
1. Own and manage teams running email campaigns using tools like Apollo to drive prospecting and conversions.
2. Manage and optimize campaigns for B2B audiences across international markets.
3. Develop and implement SEO strategies aligned with evolving AI-driven practices to boost organic reach.
4. Collaborate with sales teams to design and deliver Account-Based Marketing (ABM) initiatives targeting key clients in India, the US and UAE.
5. Manage website content, landing pages and ensure SEO/UX best practices.
6. Create, curate and distribute impactful content marketing assets including blogs, case studies and social media posts.
7. Monitor marketing performance through analytics tools like Google Analytics, Zoho CRM and Zoho Pagesense, and deliver actionable insights for continuous optimization.
8. Coordinate marketing automation workflows, lead nurturing campaigns and campaign reporting.
9. Stay updated on digital marketing and AI innovations to proactively adopt new practices.

Desired Skills & Expertise:
1. Proven experience in email marketing, content marketing, social media marketing and SEO with a focus on Lead generation for B2B services.
2. Strong hands-on expertise in Apollo, Campaign Manager, CRM platforms like Zoho or similar, marketing analytics/optimization tools like GA and Zoho Pagesense, and Sales Navigator.
3. Good understanding of ABM strategies tailored to international audiences.
4. Experience in managing websites like WordPress or equivalent CMS preferred.
5. Strong data-driven mindset with the ability to track, analyze and optimize campaign performance.
6. Exceptional communication skills with the ability to craft compelling marketing narratives.
7. Exposure to India, US and UAE markets strongly preferred.
8. MBA in Marketing or equivalent qualification is highly desirable.

Personal Attributes:
1. Strong project management and multitasking skills.
2. Detail-oriented with a growth and experiment-driven mindset.
3. Ability to work independently and with cross-functional teams in a fast-paced environment.
4. Creativity paired with analytical thinking for campaign success.

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