Strategic Brand Communications Expert

2 days ago

Aligarh, Uttar Pradesh, India beBeeBrand Full time ₹ 39,00,000 - ₹ 52,00,000
Job Title: Strategic Brand Communications Expert

We are seeking a skilled professional to lead our brand and communication efforts.

The ideal candidate will bring hands-on experience in marketing communications (Marcom) and integrated marketing execution, particularly in consumer-focused industries like garments or fashion retail.

The successful candidate will be adept at managing both external brand building and internal communication initiatives. They will understand the market, drive the brand as per market needs, and set the strategic direction for impactful communication across all channels.

  • Interacting with advertising/media agencies, providing the brief, evaluating & implementing the 360-degree creative, planning and media strategy.
  • Strategize, design & execute brand communication for the brand
  • Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines
  • Own end-to-end brand communication, including campaigns, influencer marketing, content, and storytelling.
  • Strengthen the brand presence company in the Indian market through various ATL, BTL & trade promotion activities.

Develop multi-channel marketing initiatives to support business objectives.

Packaging development and design aesthetics.

Ideate creative routes for newly launched products/services and conceptualize end-to-end execution.

Event / Exhibition management, strategic and tactical campaign deployment.

Initiate and conduct relevant research through research agencies.

Analyze the performance of branding initiatives and campaigns through metrics such as ROI, engagement, and brand health.

Manage corporate identity, electronic communications, internal communications, corporate events program, publications and other marketing materials.

Develop and implement internal and external communications programs including better negotiations with vendors for cost effectiveness.

Benefits:

- Competitive salary and benefits package

- Opportunity to work with a dynamic team

- Professional growth and development opportunities

Required Skills and Qualifications:

  • Proven experience in marketing communications (Marcom)
  • Strong understanding of integrated marketing execution
  • Excellent communication and project management skills
  • Able to work in a fast-paced environment

About Us:

We are a leading [industry] company that values innovation, creativity, and customer satisfaction.

Contact Information:

Please submit your resume and cover letter to us.

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