Performance Marketing Specialist

6 days ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 1,50,00,000
Job Overview

We are seeking a highly skilled digital marketing professional to join our team. As a key member of our marketing department, you will be responsible for planning and executing campaigns across various channels and industries.

The ideal candidate will have hands-on experience with paid advertising platforms, including Meta Ads Manager and Google Ads. They should also have a strong grasp of attribution modeling, bidding strategies, and remarketing techniques.

You will work closely with our design and content teams to brief high-performing creatives for DTC, e-commerce, F&B, Hospitality, and Corporate/B2B clients. Additionally, you will drive marketing automation efforts using email/SMS/WhatsApp/CRM flows, cart recovery, and lifecycle journeys.

The successful candidate will have 3-7+ years of experience in digital performance marketing with proven results. They should be analytical, with excellent communication skills, and comfortable owning outcomes and explaining the 'why'.

Responsibilities
  • Own end-to-end digital marketing efforts across multiple channels; scale what works, kill what doesn't.
  • Build media plans & budgets; manage daily pacing with clear targets on ROAS/CAC/MER/CTR/CVR/AOV/LTV.
  • Set up and maintain tracking & attribution (GA4, GTM, pixels, UTM discipline, conversion APIs).
  • Lead CRO: landing page hypotheses, A/B tests, heatmaps, form frictions, and offer/creative iterations.
  • Partner with design/content to brief high-performing creatives for DTC, e-commerce, F&B, Hospitality, and Corporate/B2B clients.
  • Drive marketing automation efforts (email/SMS/WhatsApp/CRM flows), cart recovery, and lifecycle journeys.
Requirements
  • 3–7+ years in digital performance marketing with proven results (case studies/ROAS improvements required).
  • Hands-on expertise with Meta Ads Manager, Google Ads, GA4, GTM, Search Console, Looker Studio.
  • Strong grasp of attribution, bidding strategies, feed/catalog management, and remarketing.
  • Experience across DTC & e-commerce, F&B, Hospitality, and Corporate/B2B (LinkedIn Ads).
  • Analytical mindset with excellent communication; comfortable owning outcomes and explaining the 'why'.
  • Klaviyo/Mailchimp, WhatsApp campaigns, Hotjar, Mixpanel/ Amplitude. Basic SEO & landing page best practices; light HTML/CSS a plus. Experience coordinating influencers/affiliates and UGC creative pipelines.
About Us

We are a creative growth studio specializing in Social Media Marketing, Branding, Photography, Packaging, and Design. We manage multiple high-growth brands across industries and run a dedicated weddings division — Weddings by us. We're fast, innovative, and a little quirky — obsessed with work that moves the needle.

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