Performance Marketing Specialist

Job Title
: Performance Marketing Specialist

Location
: Chennai, India (On-site)

Job Type
: Full-Time

Experience
: 3-4+ Years

Mandatory Requirements
:

• Proven experience in managing performance marketing campaigns is a must.
• Must have handled high-value advertising accounts with significant budgets (₹1 Cr+ across platforms)
• Hands-on expertise in Meta Ads and Google Ads is required.
• You will be evaluated during the interview using a live ad account.
• Apply only if you are currently based in Chennai

About Us

At Gnxtace Technologies, we help global brands grow through design, storytelling, and performance. We work extensively with U.S.-based businesses across D2C, SaaS, lifestyle, and service sectors. Our campaigns blend sharp strategy, compelling creatives, and deep market understanding.

We're on the lookout for a seasoned Social Media & Account Strategy Lead to take charge of our internal team and client success. This is a high-ownership role where you'll drive creative strategy, manage execution, and ensure that every campaign — across every account — delivers results and elevates brand value.

What You'll Own

Client Strategy & Communication

• Own and lead ad campaigns across Meta, Google, TikTok, LinkedIn, Snapchat, and more
• Develop case studies that go beyond vanity metrics — we focus on revenue, not just ROAS
• Be the strategic point of contact for multiple clients, managing expectations, timelines, and campaign performance.
• Lead discovery calls, gather briefs, present ideas, and deliver performance reports.
• Translate business goals into high-impact creative strategies for social and digital channels.

Social Media Campaigns

• Own social media strategy, content calendar, messaging framework, and growth plans across platforms: Instagram, Facebook, LinkedIn, YouTube, TikTok (and more).
• Stay ahead of platform changes, algorithm shifts, and content trends.
• Review and steer all creative — from visuals to hooks and captions — ensuring consistency with each brand's voice and tone.

Team Leadership & Management

• Build systems, manage a team of performance marketers, and scale brands aggressively
• Manage a multi-disciplinary team: social media managers, content writers, designers, performance marketers, and client service executives.
• Assign tasks, review output, guide improvements, and ensure delivery meets expectations and deadlines.
• Conduct weekly stand-ups, sprint reviews, and creative brainstorming sessions.
• Mentor junior team members and help build leadership internally.

Reporting, Analytics & Optimization

• Track KPIs like ROAS, CPA, engagement, CTR, reach, and more using tools like GA4, Meta Suite, Looker Studio.
• Use insights to recommend creative and strategic changes — don't just report numbers, act on them.
• Collaborate with developers or media buyers on tracking setups (GA4, Pixels, UTMs, etc.).

Ideal Candidate Profile

Experience

• 3-4+ years of experience in digital marketing agencies or in-house brand teams.
• Proven ability to manage social/digital accounts end-to-end for international clients and top-notch communication skills — client-facing clarity is non-negotiable
• Should have managed ad budgets of ₹1 Cr+ across platforms
• Prior team management experience is a must
• Someone who thrives in a fast-paced, ownership-driven environment

Skills & Capabilities

• Strong team leadership and project management capabilities — you're someone who gets things done and helps others do the same.
• Creative thinker with an eye for detail — you know what a good hook, visual, or campaign looks like.
• Highly organized with the ability to manage multiple projects, clients, and teams simultaneously.

Tools Knowledge

• Expert in
  : Meta Business Suite, Google Analytics (GA4), Trello/Asana/Notion, and Canva/Figma.
• AI-fluent
  : You use tools like ChatGPT, , Midjourney to accelerate content and idea generation.
• Bonus
  if you've worked with influencer or UGC campaigns.

What You'll Get

• Full ownership from day one — strategy, execution, team, and results
• Competitive salary with performance-based growth.
• Creative freedom, cross-functional collaboration, and team-building opportunities.
• Career path toward Head of Strategy / Creative Director roles.
• A supportive, growth-oriented, and performance-driven work culture.

Apply Now

• We're not just looking for a manager. We're looking for a leader, a doer, and a creative thinker who knows how to build teams and brands.
• If you're someone who doesn't just run ads but thinks in systems, numbers, and scale & also based in Chennai then let's talk.