Digital Marketing Manager
4 weeks ago
We are seeking a skilled Digital Marketing Manager to spearhead our digital marketing efforts and drive business growth. The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies that align with our company goals and objectives.
Key Responsibilities:
- Develop and execute digital marketing plans that maximize ROI and drive brand awareness, engagement, and conversions.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, social media, and other digital channels.
- Oversee SEO initiatives, content marketing, and website management to enhance organic traffic and improve search engine rankings.
- Develop and execute social media strategies to build brand awareness, engage with the target audience, and drive traffic to the website.
- Design and implement lead generation campaigns, including email marketing, webinars, and content downloads, to attract and convert prospects.
- Monitor, analyze, and report on the performance of all digital marketing campaigns using data-driven insights to optimize strategies and achieve business objectives.
Requirements:
- 4+ years of experience in digital marketing with a focus on performance marketing and lead generation.
- Proven experience in managing successful digital marketing campaigns in a services-based industry.
- Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and other relevant software.
- Bachelor's/Master's degree in marketing, Business, or a related field.
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