Digital Marketing Specialist

4 days ago


Palakkad, Kerala, India VRT Management Group, LLC Full time

VRT Management Group, LLC is a B2B consulting firm dedicated to transforming small and medium-sized businesses across the USA by enhancing their people, processes, and strategies. Our mission is to empower SMBs with data-driven insights and actionable strategies that drive sustainable growth.

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team in Santosh Nagar, Hyderabad. This role will be responsible for designing, executing, and optimizing campaigns that generate high-quality leads aligned with our Ideal Customer Profiles (ICPs).

As a Digital Marketing Specialist, you will focus on B2B lead generation through both paid and organic strategies to attract and convert ICPs. You will develop innovative organic lead-generation strategies tailored specifically for SMB entrepreneurs, emphasizing long-term relationship building and engagement.

The ideal candidate will have proven experience in B2B performance marketing and lead generation targeting SMBs. They will possess expertise in running ad campaigns across Google Ads, Facebook Ads Manager, and Instagram. Strong skills in audience segmentation, ICP development, and targeting strategies for the B2B market are essential.

You will also create and implement organic growth strategies for B2B lead generation and have proficiency in analytics tools such as Google Analytics and Facebook Ads Manager. A data-driven mindset with the ability to present campaign insights and recommendations effectively is crucial.

This role requires excellent communication skills and a collaborative approach to working in cross-functional teams. Familiarity with the SMB market in the USA is a strong plus.

Responsibilities:



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