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Senior Brand Executive

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Job Title: Brand Manager


Main Responsibilities:

  • Brand Planning and Strategy:
    • Create brand architecture, conduct competition analysis, analyze sub-brand marketing spend, determine scope of new product/variant launches, develop pricing strategies.
  • Brand Communication:
    • Collaborate with agencies to share briefs, review and approve communication routes, monitor pre-production stages and post-launch communication effectiveness.
  • New Product Development and Launch:
    • Understand market requirements for new products/variants, provide briefs to product development teams, coordinate launch activities and analyze customer purchase trends (CPT) results.
  • Business Planning and Delivery:
    • Analyze product performance by SKU/geography, forecast sales, review return on investment in marketing spends.
  • Packaging Development:
    • Provide inputs on packaging design to agencies/development teams, evaluate feasibility (cost, logistics), conduct pack tests.
  • Market Research – Design and Analysis:
    • Design and validate research projects, collaborate with market research agencies/agencies to collect data, review final research outputs.
  • Trade Promotion and Media Implementation:
    • Develop media briefs (objectives, routes, targets, costs etc.) and share with media partners, monitor execution and evaluate outcomes.
    • Conceptualize trade promotion schemes, identify and negotiate with vendors.
  • Knowledge:
    • Market research principles and statistical tools.
    • Media platforms (digital, social, print, events).
    • Brand management and communication.
    • Sales operations channels.

Candidate Requirements:

  • Strong analytical skills.
  • Able to handle ambiguous situations.
  • Metric-driven approach.
  • Collaborative mindset.
  • Effective presentation skills.

Experience and Qualifications:

  • MBA (Marketing) from top business schools.
  • 2-5 years of work experience.
  • Minimum 2 years of experience in brand management.
  • Independent management of brands/sub-brands.
  • Product launches and media campaigns.
  • Desirable: Sales experience.

Personal Attributes:

  • High level of creativity.
  • Results-oriented.
  • Passion for the product specialty.

This role requires a high level of creativity, strong analytical skills, and effective communication. Ideal candidates will have experience in brand management, market research, and media planning.