Product Marketing Executive

3 days ago

Bengaluru, Karnataka, India beBeeProductMarketer Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

Industrial AI Platform Manager

We're revolutionizing industrial operations with our powerful AI platform. Our technology seamlessly integrates and contextualizes siloed datasets, providing a 360-degree operational view that enhances decision-making and efficiency.

Our AI-driven models empower companies with scalable solutions for anomaly detection, performance forecasting, and asset lifetime extension—all tailored to the complexities of industrial environments.

About the Role

This role requires a balance of strategic thinking and tactical execution—ideal for a self-starter who can translate complex technology into compelling customer value.

You'll work across product, sales, demand generation, and executive teams to define positioning, drive go-to-market plans, and influence pipeline and revenue growth.

Key Responsibilities

  • Owning and evolving positioning and messaging for industrial AI platforms.
  • Developing customer personas and buyer journeys across technical, operational, and executive decision-makers.
  • Crafting narratives that connect AI capabilities to business outcomes—especially around operational efficiency, safety, compliance, and innovation.
  • Driving go-to-market (GTM) strategy for product launches, major feature releases, and industry-specific campaigns in collaboration with product management and demand generation.
  • Building and delivering sales enablement content such as battle cards, one-pagers, pitch decks, ROI calculators, and product demos.
  • Leading voice of the customer (VoC) efforts including interviews, win/loss analysis, and case study development to guide strategy and roadmap.
  • Conducting market and competitive research to inform positioning and maintain category leadership.
  • Developing product marketing content for web, analyst briefings, thought leadership, and field marketing programs.
  • Managing product launch playbooks from pre-launch preparation to post-launch analysis.

Requirements

  • 5-7 years of experience in product marketing for B2B enterprise software.
  • Familiarity with both product-led growth (PLG) and enterprise sales models.
  • Experience working cross-functionally with sales, product, and customer success to align messaging and drive adoption.
  • Strong storytelling and writing skills with a portfolio of marketing assets or solution content.
  • Preferably an understanding of the AI/ML ecosystem.

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