Product Marketing Manager

4 days ago

Bengaluru, Karnataka, India Weekday AI Full time US$ 90,000 - US$ 1,20,000 per year

This role is for one of the Weekday's clients

Min Experience: 3 years

Location: Bengaluru

JobType: full-time

As a Product Marketing Manager, you will play a critical role in defining and executing the go-to-market strategy for products. Working closely with cross-functional teams including product development, sales, and customer success, you will ensure that our solutions are effectively positioned to resonate with target audiences, drive engagement, and boost adoption and revenue growth.

Key Responsibilities

  • Market Research: Conduct in-depth market analysis to understand customer needs, industry trends, and competitive positioning.
  • Positioning & Messaging: Develop clear, impactful product positioning and messaging that differentiates our offerings in the marketplace.
  • Go-to-Market Strategy: Plan and execute comprehensive go-to-market strategies for product launches, covering pricing, promotions, and sales enablement tools.
  • Content Development: Partner with content teams to create high-quality marketing collateral such as brochures, case studies, webinars, and blog articles.
  • Sales Enablement: Provide sales teams with the resources, tools, and training needed to effectively communicate product value and drive conversions.
  • Customer Engagement: Collaborate with customer success teams to gather user feedback and insights, ensuring products evolve to meet market demands.
  • Performance Tracking: Monitor and analyze marketing performance metrics, delivering data-driven recommendations for campaign and strategy optimization.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related discipline; MBA is a plus.
  • 2–4 years of product marketing experience, preferably within a SaaS environment.
  • Strong grasp of marketing fundamentals, product lifecycle management, and customer-focused strategies.
  • Exceptional written and verbal communication skills with an aptitude for storytelling.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Proficiency in marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
  • Strong project management skills with the ability to prioritize and manage multiple initiatives.

Core Skills

  • Go-to-Market Strategy (GTM)
  • Sales Enablement
  • Product Launch
  • Content Creation

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