Senior Mobile Data Analyst

2 weeks ago

Chennai, Tamil Nadu, India beBeeAnalyticist Full time ₹ 15,00,000 - ₹ 18,00,000
Mobile Analytics Role

We are seeking a skilled professional with expertise in mobile tracking, SDKs, MMPs, and app store ecosystems to lead our analytics efforts.

The ideal candidate will have a deep understanding of mobile attribution models, post-install event tracking, and iOS and Android tracking limitations. They will be responsible for implementing, auditing, and optimizing mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.

  • Main Responsibilities:
  • Design and optimize mobile analytics setups using various tools.
  • Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  • Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  • Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  • Identify and resolve attribution discrepancies across platforms and reporting systems.
  • Develop dashboards to visualize mobile performance clearly.
  • Document all technical setups and collaborate with performance marketing teams.
Requirements
  • Minimum 3 years of experience with mobile analytics tools.
  • Strong knowledge of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Effective communication skills to bridge technical insights with marketing needs.

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