Marketing Lead

1 month ago

Andheri, Maharashtra, India Walking Tree Full time
About Us

We are a luxury jewelry powerhouse with a rich legacy of over 120 years, boasting 3 design studios that cater to retailers globally. Our human-centric brands, Her Story and Unsaid, aim to make jewelry more relevant to the evolving new customer, with superior craftsmanship and stories told in design. We achieve this by deeply understanding our consumers, centering everything we do around them, from insight to creation. Our goal is to create new desires in the world of jewelry.

At Walking Tree, we are a team of inspired professionals who mine insights and build innovative ideas together, forming a disruptive and forward-thinking jewelry powerhouse. We prioritize our people, being sensitive to their needs and creating joyful workspaces that inspire creativity and collaboration. Our infectious energy and creative flow are infused into every workspace, ensuring a buzzing atmosphere.

Browse our website links to learn more about us:

https://walkingtree.co/

https://herstoryjewels.com/

https://unsaid.com/

Job Summary

As a Lead Marketer, you will play a pivotal role in shaping and executing marketing strategies that define Her Story's image and drive business success.

Key Responsibilities
  1. Marketing Strategy and Planning
  • Collaborate with the Marketing Director to set the overall marketing strategy for the business.
  • Develop marketing strategies for new products, launches, events, and promotions.
  • Manage all marketing-related updates on digital platforms, ensuring a consistent brand image online.
  • Work closely with the Visual Merchandising (VM) team to create collateral and marketing materials on retail fronts.
Collaborations and Tie-Ups
  • Identify and facilitate strategic and creative collaborations with banks, luxury car brands, hotels, designers, and other relevant partners.
  • Present partnership opportunities that amplify brand reach and increase foot traffic to the leadership team.
Market Research and Analysis
  • Conduct research and analyze market trends and competitors to identify opportunities and challenges.
  • Stay up-to-date with industry trends to ensure the brand remains competitive.
Campaign Management
  • Oversee the planning and execution of marketing campaigns, including Above-the-Line (ATL) and Below-the-Line (BTL) activities.
  • Manage media planning and budget allocation for marketing spends.
  • Collaborate with the creative team to design and produce promotional materials.
Collaborative Effort
  • Work closely with the Marketing Director to implement marketing strategies and manage budgets.
  • Additionally, it requires working alongside the CEO and Business Finance Director to oversee budget allocation and expenditure, while also coordinating with the Brand Director for campaign management and marketing collateral development.
Requirements
  • Demonstrated Leadership Qualities
    • The successful candidate must exhibit strong leadership qualities with a profound understanding of luxury market dynamics, serving as a guiding force within the team and organization.
  • Exceptional Interpersonal and Communication Skills
    • Exceptional interpersonal and communication skills are a must, as the role involves extensive interaction with various stakeholders, both internal and external.
  • Proven Ability to Excel in a Fast-Paced and Dynamic Work Environment
    • The role demands individuals who thrive in a fast-paced and dynamic work environment, consistently delivering results under pressure.
  • Meticulous and Detail-Oriented
    • We are seeking a meticulous individual who pays keen attention to detail. This attribute is highly valued in our operations to maintain the highest standards.
  • Strong Business Acumen
    • Strong business acumen is essential for this role, as it requires a deep understanding of industry trends, market dynamics, and financial aspects to make informed decisions.
  • Adaptability
    • We're looking for someone who is agile and can adapt to changing circumstances, remaining resourceful and effective in evolving situations.
  • Innovation
    • Innovation is a key attribute we are looking for in candidates, encouraging fresh ideas and creative problem-solving to drive continuous improvement.
  • Cultural Sensitivity
    • Cultural sensitivity is crucial for success in our diverse environment, as it enables effective collaboration with colleagues and partners from various backgrounds.
  • Data-Driven Decision-Making
    • The core of this role involves data-driven decision-making, and we expect the candidate to have a strong affinity for using data and analytics to inform and support their choices.
  • Collaborative Approach
    • We expect a collaborative approach in working with cross-functional teams, fostering a harmonious and efficient work environment through teamwork and cooperation.
Benefits

We offer a wide range of benefits to support our team, including:

  • Opportunity to work with international teams and some of the best talent in the world.
  • Competitive salary and performance-based bonuses.
  • Professional development and continuous learning opportunities.
  • Opportunities for internal growth and promotions within the company.
  • Employee discount on company products and merchandise.

We are committed to upholding our core values of integrity, respect, and excellence, and we seek to reflect these in every interaction, both internally and externally.

Equal opportunity statement: Walking Tree Ventures Pvt Ltd is an equal opportunity employer, and we welcome and encourage applications from individuals of all backgrounds, without regard to race, color, religion, sex, national origin, age, disability, or any other protected characteristic.

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