Digital Marketing Strategist

2 weeks ago


Andheri, Maharashtra, India Illusion Dental Laboratory Full time

**Company Overview**

Illusion Dental Laboratory is a leading provider of high-quality dental restorations, renowned for exceptional customer service and technical expertise.

**Job Overview**

We are seeking a skilled Marketing Executive to join our team in Andheri. The ideal candidate will have 4-6 years of work experience in digital marketing and market research, with a proactive approach to managing social media, content creation, and executing successful marketing campaigns.

**Key Responsibilities**

  • Develop and implement comprehensive marketing plans and strategies to meet organizational goals.
  • Conduct detailed market research to identify opportunities and trends in the dental industry.
  • Manage and enhance social media presence to engage audiences and build brand loyalty.
  • Create, edit, and publish engaging content across various digital platforms.
  • Analyze marketing data and metrics to track campaign effectiveness and optimize performance.
  • Collaborate with internal teams to align marketing strategies with company objectives.
  • Monitor competitor activities and develop strategies to maintain a competitive edge.
  • Ensure all marketing communications are aligned with the brand voice and company standards.

**Ideal Candidate**

  • Expertise in digital marketing and market research.
  • Proficient in social media management with a focus on platform-specific strategies to grow brand presence.
  • Strong content creation skills, including copywriting and multimedia content production.
  • Analytical skills for interpreting data and making data-driven marketing decisions.
  • Excellent communication skills to effectively convey marketing strategies and results.
  • Experience in campaign management and the ability to execute successful marketing campaigns end-to-end.
  • Knowledge of SEO optimization to enhance website visibility and search engine rankings.
  • Bachelors degree in Marketing, Business Administration, or a related field preferred.


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