Digital Marketing Strategist
2 weeks ago
**Company Overview**
Illusion Dental Laboratory is a leading provider of high-quality dental restorations, renowned for exceptional customer service and technical expertise.
**Job Overview**
We are seeking a skilled Marketing Executive to join our team in Andheri. The ideal candidate will have 4-6 years of work experience in digital marketing and market research, with a proactive approach to managing social media, content creation, and executing successful marketing campaigns.
**Key Responsibilities**
- Develop and implement comprehensive marketing plans and strategies to meet organizational goals.
- Conduct detailed market research to identify opportunities and trends in the dental industry.
- Manage and enhance social media presence to engage audiences and build brand loyalty.
- Create, edit, and publish engaging content across various digital platforms.
- Analyze marketing data and metrics to track campaign effectiveness and optimize performance.
- Collaborate with internal teams to align marketing strategies with company objectives.
- Monitor competitor activities and develop strategies to maintain a competitive edge.
- Ensure all marketing communications are aligned with the brand voice and company standards.
**Ideal Candidate**
- Expertise in digital marketing and market research.
- Proficient in social media management with a focus on platform-specific strategies to grow brand presence.
- Strong content creation skills, including copywriting and multimedia content production.
- Analytical skills for interpreting data and making data-driven marketing decisions.
- Excellent communication skills to effectively convey marketing strategies and results.
- Experience in campaign management and the ability to execute successful marketing campaigns end-to-end.
- Knowledge of SEO optimization to enhance website visibility and search engine rankings.
- Bachelors degree in Marketing, Business Administration, or a related field preferred.
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