Digital Marketing Strategist

4 weeks ago


Andheri, Maharashtra, India Fruitbowl Digital Full time
About the Role:

We are seeking a highly skilled Performance Marketing Executive to join our team at Fruitbowl Digital. As a key member of our marketing team, you will play a crucial role in driving our marketing efforts by leveraging data-driven strategies to optimize digital marketing campaigns.

Key Responsibilities:
  • Develop and implement performance marketing strategies to meet key performance indicators (KPIs)
  • Manage and optimize pay-per-click (PPC) campaigns to drive traffic and conversions
  • Conduct keyword research and analysis for search engine optimization (SEO) improvement
  • Analyze and report on marketing campaign performance using data-driven insights
  • Collaborate with cross-functional teams to ensure integrated marketing efforts
  • Monitor and optimize email marketing and automation workflows
  • Identify and test new digital marketing channels for customer acquisition
  • Create compelling ad copy and visuals for digital advertising
  • Utilize analytics tools to track and analyze website and campaign performance
  • Stay updated on industry trends and best practices in performance marketing
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field
  • Proven experience in managing PPC and digital advertising campaigns
  • Strong analytical skills with the ability to interpret complex datasets
  • Familiarity with web analytics tools such as Google Analytics and Adobe Analytics
  • Experience with A/B testing and data-driven optimization
  • Proficiency in SEO best practices and keyword analysis
  • Excellent written and verbal communication skills
  • Ability to multitask and prioritize in a fast-paced environment
  • Knowledge of email marketing platforms and automation tools
  • Understanding of customer segmentation and targeting strategies

analytics, PPC, SEO, data analysis, campaign management, growth marketing, performance marketing



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