Marketing Communications Specialist

3 weeks ago


Andheri, Maharashtra, India Illusion Dental Laboratory Full time

Company Overview

Illusion Dental Laboratory is a leading provider of high-quality dental restorations, renowned for exceptional customer service and technical expertise. Our team combines innovative solutions with personalized support, ensuring dependable results. We utilize top restorative systems, including Bruxzir, Lava, and Zirconia, to deliver exceptional outcomes.

Job Overview

We are seeking a skilled Marketing Communications Specialist for a mid-level, full-time position in Andheri. The ideal candidate should have 4 to 6 years of work experience and excel in digital marketing and market research. The role requires a proactive approach to managing social media, content creation, and executing successful marketing campaigns.

Key Responsibilities

  • Develop and implement comprehensive marketing plans and strategies to meet organizational goals.
  • Conduct detailed market research to identify opportunities and trends in the dental industry.
  • Manage and enhance social media presence to engage audiences and build brand loyalty.
  • Create, edit, and publish engaging content across various digital platforms.
  • Analyze marketing data and metrics to track campaign effectiveness and optimize performance.
  • Collaborate with internal teams to align marketing strategies with company objectives.
  • Monitor competitor activities and develop strategies to maintain a competitive edge.

Requirements

  • Expertise in digital marketing and market research (Mandatory skill).
  • Proficient in social media management with a focus on platform-specific strategies to grow brand presence.
  • Strong content creation skills, including copywriting and multimedia content production.
  • Analytical skills for interpreting data and making data-driven marketing decisions.
  • Excellent communication skills to effectively convey marketing strategies and results.
  • Experience in campaign management and the ability to execute successful marketing campaigns end-to-end.
  • Knowledge of SEO optimization to enhance website visibility and search engine rankings.
  • Bachelors degree in Marketing, Business Administration, or a related field preferred.


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