
Growth Manager
2 days ago
Key Role Summary:
We are seeking a highly strategic and hands-on leader to oversee user and merchant growth across the entire lifecycle from performance marketing to retention strategies.
This is a rare opportunity to build campaigns that scale app downloads, increase stickiness, drive merchant acquisition through smart targeting and funnel design.
The ideal candidate will understand that the best growth marketers don't just buy clicks, but build cohort-led, insight-driven, full-funnel machines.
They will have 8-10 years of experience in growth/performance/lifecycle marketing, with expertise across both B2C and B2B funnels.
Proficiency in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO is a must.
A strong analytics and experimentation mindset is required.
Responsibilities- Plan and manage paid campaigns to drive app installs, signups, merchant acquisition, and engagement.
- Design lifecycle journeys to improve LTV and reduce churn.
- Run A/B tests, segment users, and personalize communication to optimize customer experiences.
- Track and optimize key metrics such as CAC, LTV, retention, CPA, and ROAS.
- 8-10 years of experience in growth/performance/lifecycle marketing.
- Experience across both B2C and B2B funnels.
- Proficiency in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO.
- Strong analytics and experimentation mindset.
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