Senior Marketing Director

1 day ago

Mysore, Karnataka, India beBeeDemand Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Director - Demand Generation Job Opportunity

Job Overview:

We are seeking a seasoned Director to lead our demand generation efforts. As a key member of our marketing team, you will be responsible for developing and executing full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

Key Responsibilities:

  • Design and implement integrated campaigns to achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals and campaign messaging.
  • Continuously evaluate the performance and ROI of campaigns through A/B testing and other performance metrics.
  • Expand and nurture the marketing database to increase campaign reach and drive lead engagement.

Account-Based Marketing (ABM) Leadership:

  • Develop and execute ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Use firmographic, technographic, and intent data for targeting and messaging.
  • Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

Required Skills and Qualifications:

  • 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

Benefits and Growth Opportunities:

This is an excellent opportunity for a seasoned marketer to take their career to the next level and join a dynamic organization that values innovation and growth.

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