Senior Manager

22 hours ago

Madurai, Tamil Nadu, India beBeeBranding Full time ₹ 10,00,000 - ₹ 15,00,000
Strategic Brand Leader

As a pivotal member of our institution's senior management team, you will play a crucial role in shaping and enhancing our brand identity. This strategic position requires a deep understanding of brand management, public relations, and digital marketing to create a cohesive brand experience across all channels.

Key Responsibilities:
  • Brand Strategy & Management
  • Define and Execute Branding Strategy: Align branding efforts with institutional goals to create a compelling brand narrative.
  • Consistency Across Channels: Ensure brand identity consistency across digital, print, and event platforms.
  • Build Brand Recall & Equity: Establish the institution as a thought leader within the education ecosystem.
  • Public Relations & Media Management
  • Develop Strong Media Relationships: Foster relationships with media outlets, influencers, and industry bodies to secure positive coverage.
  • Craft Compelling Content: Draft press releases, articles, and speeches that showcase leadership expertise.
  • Manage Reputation: Oversee media coverage, crisis communication, and institutional reputation to maintain a positive image.
  • Digital & Social Media Presence
  • Drive Brand Presence: Develop and execute social media strategies to increase brand visibility on platforms like Twitter, Instagram, and others.
  • Content Strategy & Storytelling: Oversee content creation, storytelling, and digital campaign development to engage audiences.
  • Analytics-Driven Insights: Leverage data analytics to inform continuous improvement and optimize brand performance.
  • Events & Outreach
  • Organize Brand Events: Plan and execute branding events, education fairs, conferences, and community outreach initiatives to enhance institutional visibility.
  • National & International Forums: Ensure the institution's presence at national and international forums to build connections and expand its reach.
  • Stakeholder Communication
  • Internal Communications: Manage internal communications to keep stakeholders informed about brand developments and initiatives.
  • Alumni Engagement: Collaborate with academic, CRC, and admissions teams to align branding efforts and foster a strong alumni network.

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