Senior Marketing Manager

Job Title: Senior Marketing Manager

Location: Gurgaon Haryana

Department: Marketing

Industry: Pharmaceuticals / Health & Wellness

Employment Type: Full-time

About Qurist

We are India's most trusted medical-cannabis brand, specialising in a variety of the purest and safest wellness products to help you enhance your quality of life. We are committed to dismantling the long-standing taboo associated with cannabis and make our products accessible to those who need them most. At Qurist, we're redefining medical cannabis in India, pioneering a shift toward natural wellness while breaking generational taboos. As we expand our footprint, we are seeking a dynamic and experienced Senior Marketing Manager to lead strategic initiatives and drive growth.

Position Overview

The Senior Marketing Manager at Qurist will play a pivotal role in shaping and executing the company's marketing strategy. This individual will lead a high-performing team, oversee integrated marketing campaigns, and collaborate with cross-functional departments to ensure brand consistency and business impact. The ideal candidate is a data-driven marketer and an inspiring leader with a passion for health and wellness.

Key Responsibilities

• Strategic Leadership
  • Develop and execute the overall marketing strategy aligned with Qurist's business goals.
  • Lead the annual marketing planning and budgeting process.
  • Provide strategic direction for brand positioning, digital marketing, product launches, and customer acquisition.

Team Management & Development

• Build, mentor, and lead a team of marketing professionals.
• Foster a culture of creativity, accountability, and performance excellence.
• Conduct regular performance reviews and promote professional development.

Campaign Management

• Oversee the planning, execution, and optimization of 360-degree marketing campaigns across digital and offline channels.
• Ensure campaigns are aligned with KPIs including customer acquisition, engagement, and retention.
• Manage agency relationships and vendor partnerships effectively.
  • Data-Driven Decision Making
    • Use analytics and market research to identify trends, opportunities, and areas for improvement.
    • Evaluate campaign performance and iterate strategies based on insights.
    • Own key performance metrics such as ROI, CAC, LTV, and conversion rates.
      • Brand & Content Oversight
        • Uphold Qurist's brand identity and voice across all touchpoints.
        • Collaborate with creative and content teams to develop compelling assets that support business objectives.
          • Stakeholder Collaboration
            • Work closely with product, sales, and customer success teams to align marketing initiatives with customer needs and product roadmap.
            • Provide regular reporting and updates to senior leadership.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• 7+ years of progressive experience in marketing, with at least 3 years in a leadership role.
• Proven track record of driving growth through strategic marketing campaigns.
• Strong leadership, people management, and team development skills.
• Excellent verbal and written communication skills.
• Experience in digital marketing, performance marketing, PR, Community building and brand strategy.
• Proficiency in analytics tools (e.g., Google Analytics, HubSpot, CRM platforms).

Preferred Skills

• Experience in the wellness, healthcare, or D2C space.
  • Strong understanding of consumer behavior and brand storytelling.
    • Ability to thrive in a fast-paced, entrepreneurial environment.

Why Join Qurist?

• Be part of a fast-growing, mission-driven company.
  • Lead impactful marketing initiatives from ideation to execution.
    • Enjoy a collaborative and innovative work culture.
      • Competitive compensation and benefits.

To Apply:

Send your updated resume along with a brief introduction to careers@qurist.in