Digital Marketing Strategist for Visa Consultancy and Travel Services
3 weeks ago
We are seeking an experienced Digital Marketing Strategist to join our team at The Parashars, a leading visa consultancy and travel services company. This is an exciting opportunity to play a key role in driving our digital presence and scaling our business.
About the RoleThe successful candidate will be responsible for developing and executing tailored digital marketing strategies to drive organic traffic, improve search rankings, and increase qualified leads for our visa consultancy and travel services. Key responsibilities include:
- Developing and executing SEO strategies to drive organic traffic and improve search rankings;
- Conducting keyword research to identify opportunities and trending queries;
- Optimizing website elements (meta tags, headings, content, URLs) to improve search rankings;
- Conducting SEO audits to resolve crawlability, indexing, site speed, and mobile responsiveness issues;
- Collaborating with the content team to develop engaging, SEO-optimized content aligned with search intent;
- Updating existing content to maintain relevance and improve rankings;
- Implementing backlink strategies by securing links from authoritative websites and industry-relevant platforms;
- Monitoring and improving the website's domain authority and link profile;
- Managing and optimizing Google My Business profiles to enhance local search visibility;
- Targeting location-specific keywords to attract relevant audiences;
- Tracking performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs;
- Preparing actionable monthly SEO performance reports showcasing organic traffic growth, keyword rankings, and lead generation;
The ideal candidate will have:
- Expertise in on-page, off-page, and technical SEO strategies;
- Proficiency with tools like SEMrush, Ahrefs, Google Analytics, Google Search Console, and Screaming Frog;
- Understanding of HTML, CSS, Basic JavaScript, and WordPress (preferred);
- Hands-on experience with Google My Business and local SEO optimization;
- Ability to analyze SEO performance metrics and derive actionable insights;
- Experience in preparing clear, data-driven SEO performance reports;
- Ability to guide and optimize content to align with search intent and user engagement;
- Problem-solving skills to proactively resolve SEO challenges;
- Attention to detail to ensure precision in audits and fixes;
- Collaboration skills to work seamlessly with content creators, developers, and marketing teams;
- Adaptability to stay updated with evolving SEO trends and Google algorithm changes;
This salary range is based on industry standards and takes into account factors such as the candidate's level of experience, qualifications, and location.
Why Join Us?At The Parashars, you'll have the opportunity to:
- Play a pivotal role in scaling our digital presence in the visa consultancy and travel industry;
- Join a supportive and innovative team that values your expertise;
- Enjoy opportunities for professional growth while helping people achieve their travel and life goals;
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