Innovative Marketing Strategist

3 days ago

Mount Abu, Rajasthan, India beBeeInfluencer Full time ₹ 30,00,000 - ₹ 40,00,000
Influencer Marketing Specialist Job Description

This role involves spearheading influencer marketing initiatives to amplify brand awareness and engagement.

Key responsibilities include:

  • Influencer partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms.
  • Influencer sourcing: Build a diverse network of influencers to align with the target audience and brand values.
  • Campaign strategy & execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Campaign management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-driven decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
  • Content & creative collaboration: Work closely with influencers to ensure content aligns with brand messaging and aesthetics, while allowing creative freedom to resonate with their audience.

Required skills & qualifications:

  • Influencer network: Strong existing database of influencers (micro, macro) across various industries and social media platforms.
  • Experience: Proven track record of executing influencer marketing campaigns with successful results.
  • Social media expertise: In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
  • Analytical skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project management: Strong organizational and multitasking abilities with attention to detail.
  • Creativity & communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Team player: Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.
  • Proactive: Ability to work independently, take initiative, and drive new ideas forward.
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required).

Preferred skills:

  • Experience with influencer marketing platforms and tools (e.g., Traackr, Influencity, AspireIQ).
  • Strong understanding of content creation and digital marketing.
  • Ability to manage large-scale campaigns and collaborate with global teams.

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