Strategic Demand Generation Specialist

2 weeks ago

Pushkar, Rajasthan, India beBeeOpportunity Full time ₹ 18,00,000 - ₹ 25,20,000
Job Overview:
We are seeking an expert Lead Generation Analyst to join our team. This role will be responsible for driving demand generation through strategic account research and analysis, outbound prospecting initiatives, campaign design and execution, executive engagement, narrative development, CRM management, performance tracking, and ABM support.

Key Responsibilities:
• Conduct comprehensive account research and analysis to identify key stakeholders and decision-makers in target accounts.
• Develop and execute email, phone, and cold calling campaigns to generate interest and schedule meetings with regional sales leaders.
• Collaborate with marketing teams to design and execute joint campaigns and virtual/in-person events to drive demand generation.
• Engage with C-suite, VP, and Director-level executives to understand their pain points and position our solutions effectively.
• Craft compelling narratives and high-level solution overviews to spark curiosity and interest in our offerings.
• Maintain accurate and up-to-date lead data in CRM systems (e.g., Salesforce, Dynamics 365).
• Track and report on lead generation KPIs, campaign performance, and conversion metrics.
• Support Account-Based Marketing (ABM) strategies by tailoring outreach to specific enterprise accounts.
• Help build and maintain a healthy top-of-funnel pipeline in collaboration with sales leadership.

Requirements:
• Bachelor's degree in Business, Marketing, IT, or a related field.
• 3-6 years of experience in inside sales or lead generation in a technology or ITES environment.
• Proven experience engaging with senior leadership in large enterprise accounts.
• Strong understanding of the B2B sales cycle and enterprise buying behavior.
• Familiarity with AI-led services and digital transformation solutions.
• Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
• Excellent verbal and written communication skills with strong interpersonal abilities.
• Analytical mindset with experience using tools like Excel, Power BI, or Google Analytics.

Preferred Qualifications:
• Experience working with global clients across North America, EMEA, and APAC.
• Exposure to data enrichment and prospecting tools (e.g., ZoomInfo, Lusha, Sales Navigator).
• Knowledge of GDPR and other data privacy regulations.
• Familiarity with SQL or data querying tools is a plus.

What We Offer:
• Competitive compensation and performance-based incentives.
• Global opportunities for career advancement.
• Flexible work model and flexible working hours.
• Access to learning platforms and certification programs.
• Inclusive and collaborative work culture at a leading ITES MNC.

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