Senior Marketing Strategist

2 days ago

Rajkot, Gujarat, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 30,00,000
Job Title: Senior Marketing Strategist

We are seeking a skilled and experienced marketing professional to drive business growth through strategic campaign development, execution, and optimization.

Key Responsibilities:
  • Campaign Development: Develop and implement high-volume email campaigns using Apollo to drive prospecting and conversions.
  • Market Analysis: Analyze market trends, customer behavior, and competitor activity to inform marketing strategies.
  • Content Creation: Create, curate, and distribute impactful content marketing assets including blogs, case studies, and social media posts.
  • Marketing Analytics: Monitor marketing performance through analytics tools (Google Analytics, Zoho CRM, Zoho Pagesense, etc.) and deliver actionable insights for continuous optimization.
Required Skills & Expertise:
  • Proven Experience: Proven experience in email marketing, content marketing, social media marketing, and SEO with a focus on Lead generation for B2B services.
  • Technical Skills: Strong hands-on expertise in Apollo, Campaign Manager, CRM platforms (Zoho or similar), marketing analytics/optimization tools (GA, Zoho Pagesense, Hotjar, etc.), and Sales Navigator.
  • Business Acumen: Good understanding of business operations, financial management, and strategic planning.
  • Communication Skills: Exceptional communication skills (written and verbal) with the ability to craft compelling marketing narratives.
Personal Attributes:
  • Project Management: Strong project management and multitasking skills.
  • Detail-Oriented: Detail-oriented with a growth and experiment-driven mindset.
  • Cross-Functional Teamwork: Ability to work independently and with cross-functional teams in a fast-paced environment.

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