
Operations Executive
24 hours ago
The Senior Operations Manager position involves overseeing various operational aspects of brand & marketing, with a focus on exhibitions, social media coordination, budget management, merchandise, sales materials, and vendor management.
Main Responsibilities:- Exhibition Coordination:
- Manage administrative and logistical deadlines for exhibitions and marketing events.
- Coordinate with cross-functional teams to gather product, branding, and technical information.
- Ensure timely delivery of collateral materials, booth displays, and samples to event locations.
- Accurately record and upload visitor data captured during events to SFDC in coordination with the sales and CRM teams.
- Social Media Liaison:
- Act as a liaison between the company and external social media agencies.
- Collaborate with internal teams to source content ideas and product information.
- Oversee planning, scheduling, and execution of social media content to maintain brand consistency.
- Marketing Budgeting:
- Track all marketing expenses and ensure adherence to allocated budgets.
- Collaborate with finance teams for processing invoices, vendor payments, and reconciliations.
- Maintain updated records and reports on campaign spends and cost-effectiveness.
- Vendor Management:
- Identify and evaluate vendors in key markets for printing, gifting, and events.
- Negotiate terms and ensure quality and timeliness of deliverables.
- Maintain a database of approved vendors with rate cards and service histories.
- Brand Implementation:
- Ensure consistent implementation of the brand identity across all touchpoints and materials.
- Review physical and digital branding at office premises, packaging, events, and collateral materials.
- Work with marketing leadership to audit and improve brand consistency.
- Merchandise Execution:
- Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.
- Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.
- Lead Monitoring:
- Monitor and track incoming enquiries generated through social media, website, and digital campaigns.
- Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.
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