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Digital Sales Strategist
2 weeks ago
We are seeking a seasoned e-commerce professional to lead our online sales strategy.
This role entails overseeing our digital presence across multiple channels, focusing on Amazon and other key marketplaces.
The ideal candidate will have expertise in managing Seller Central, product listings, A+ content, FBA/FBM logistics, pricing, and promotions.
- Develop and execute a comprehensive e-commerce strategy for our website and Amazon channel(s)
- Manage all Amazon operations, including Seller Central / Vendor Central, product listings, A+ content, FBA/FBM logistics, pricing, and promotions
- Drive growth through Amazon Advertising (PPC), keyword optimization, and brand storefront enhancements
- Monitor and optimize performance metrics (BSR, CTR, CVR, ACOS, ROAS) on Amazon
- Ensure product content, reviews, and listings comply with Amazon policies and are optimized for SEO
- Collaborate with internal teams to coordinate campaigns and product launches
- Analyze customer behavior and sales data to inform decisions and identify growth opportunities
- Handle Amazon case management, troubleshooting, and compliance issues
Requirements:
- Bachelor's degree in Marketing, Business, or related field (MBA is a plus)
- 8+ years of experience in e-commerce with a strong focus on Amazon channel management
- Proven success managing Amazon Seller and/or Vendor accounts and navigating Amazon Advertising
- Experience with e-commerce platforms such as Shopify, Magento, or BigCommerce
- Strong analytical skills and familiarity with Amazon tools
- Excellent communication, organization, and project management skills
- Knowledge of SEO, PPC, A/B testing, and conversion rate optimization
- Experience in managing global Amazon marketplaces (e.g., Amazon USA)