Digital Segmentation Strategist

2 days ago


Mumbai, Maharashtra, India beBeeSegmentation Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title:

Digital Segmentation Strategist

About the Role:

We are seeking a highly skilled Digital Segmentation Strategist to join our team. In this role, you will be responsible for developing comprehensive customer segmentation strategies based on behavioral, demographic, and psychographic data.

You will collaborate closely with marketing, sales, and product teams to understand business objectives and translate them into effective segmentation tactics.

Your primary goal will be to analyze and interpret complex data sets using Adobe Analytics to uncover actionable insights and trends related to customer behavior and engagement.

You will also design and implement A/B testing and multivariate testing strategies within Adobe Experience Cloud to optimize segmentation effectiveness.

In addition, you will monitor key performance indicators (KPIs) related to segmentation performance, providing regular reports and insights to stakeholders.

This is an exciting opportunity to leverage your analytical skills and technical expertise to drive business growth and improve customer experiences.

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