Marketing Manager

4 days ago


Alleppey, Kerala, India beBeeMarketer Full time ₹ 15,00,000 - ₹ 25,00,000

About Us

We are a leading player in the food industry with a wide range of products under our brand.

As part of our Marketing team, you will be responsible for developing and executing marketing plans to drive sales growth and increase market share.

  • Key Responsibilities:
  • Supporting the marketing roadmap by analyzing market trends and competitor activity.
  • Assisting in product development by working closely with cross-functional teams to bring innovative products to market.
  • Conducting primary and secondary market research to gain insights into consumer behavior and preferences.
  • Developing product concepts and working with creative agencies to bring them to life.
  • Executing marketing plans and improving processes to ensure efficient use of resources.
  • Coordinating product launches, campaigns, and agencies to achieve maximum impact.
  • Creating briefs for packaging, creative, and digital to ensure consistency across all touchpoints.

Requirements:

  • A postgraduate degree with minimum 4 years of experience in Brand Management preferably in FMCG.
  • Strong functional marketing knowledge across brand communication, activation, consumer insights, and new product development.
  • A 'get the job done' mindset with high initiative and ownership.
  • Out of the box thinking and creativity to drive innovation.
  • Effective communication, presentation, and MS office skills to collaborate with teams seamlessly.
  • A love for food and a passion for driving business growth.


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