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Digital Marketing Specialist

1 month ago


Chandigarh, Chandigarh, India FINVASIA Full time
Job Title: Campaign Specialist

Finvasia is a multinational organization with a diverse range of brands across financial services, technology, real estate, and healthcare verticals. We are seeking a highly skilled and experienced PPC Expert to join our team.

Job Overview:

We are looking for a seasoned PPC Expert with a solid background in managing pay-per-click campaigns. The ideal candidate will be responsible for developing, implementing, and managing PPC strategies to drive traffic, engagement, and conversions for our brand.

Key Responsibilities:
  • PPC Strategy Development and Implementation: Design, develop, and manage PPC campaigns across multiple platforms, including Google AdWords, Bing Ads, DSP, and social media advertising.
  • Campaign Analysis and Optimization: Monitor and analyze PPC campaign performance on a daily basis to ensure optimal results, and adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion.
  • Budget Management: Manage the budget for PPC campaigns, ensuring efficient spending and maximizing ROI, and provide regular financial reports and forecasts to management.
  • Landing Page and Ad Copy Creation: Work with the creative team to develop effective ad copies and landing pages for campaigns, and test and optimize landing pages and ad copy for better performance.
  • Competitive Analysis: Conduct regular competitive analysis to stay ahead of trends and tactics in the industry, and implement best practices and innovative strategies based on industry benchmarks.
  • Collaboration and Reporting: Collaborate with other marketing teams to ensure a cohesive online marketing strategy, and provide regular detailed reports on campaign performance, insights, and recommendations for improvement.
Qualifications:
  • Master's degree in marketing, advertising, business, or a related field.
  • 8+ years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms.
  • Google Ads certification is highly preferred.
  • Strong analytical skills with experience in Google Analytics and other analytical tools.
  • In-depth understanding of SEM and digital marketing concepts.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple campaigns and tight deadlines.
  • Strong problem-solving skills and attention to detail.
  • Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs.
What We Offer:
  • A challenging and rewarding role in a dynamic and growing company.
  • Opportunities for professional development and career progression.
  • Competitive salary package and performance-based bonuses.