
Customer Insight Leader
4 days ago
Our company seeks a Customer Insight Leader to drive business growth and customer loyalty through data-driven decision-making.
As a key member of our team, you will develop business insights in areas such as promotion effectiveness, elasticity, and customer engagement. You will define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
Key Responsibilities:
- Lead the development of business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
- Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
- Own and prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
- Manage and mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
- Explore and pilot AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
- Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
- Ensure clear, actionable communication of insights to leadership and cross-functional teams.
Required Skills and Qualifications:
- 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
- Strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
- Hands-on expertise with analytics tools, dashboards, and SQL.
- Experience in leading a small analytics team or mentoring analysts.
- Exposure to AI/ML applications in CRM is a strong plus.
- Strong stakeholder management and communication skills to translate data into business action.
Why Join Us:
- Be at the forefront of customer insight and drive business growth.
- Shape customer retention, loyalty, and engagement strategy with data at the core.
- Lead high-visibility projects that directly impact revenue.
- Work in a culture that values innovation, ownership, and data-driven decision-making.
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