Lead Marketing Professional for a Growing Fitness Brand

2 days ago


Gurgaon, Haryana, India Fuelled Full time

About Fuelled

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Fuelled is India's premium nutritional supplements and health foods brand. We're dedicated to helping people get better – both physically and mentally. Our mission is achieved through our products and engaging content.

We offer a fast-paced, competitive work environment that provides opportunities for career growth in an exciting field. Our team operates like a high-performing sports team, fostering exceptional collaboration and teamwork. As we grow rapidly, we're seeking a skilled Marketing Manager to join our dynamic team.

About the Role

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This full-time position involves developing and executing marketing strategies, managing campaigns, and analyzing data to drive brand awareness, engagement, and sales. The successful candidate will be responsible for creating impactful content across all platforms, ensuring quality and consistency in everything we deliver to our audience.

The ideal candidate will have proven experience in content strategy, campaign management, and affiliate marketing. They should possess excellent communication and collaboration skills, as well as technical skills, proactivity, and attention to detail.

Key Responsibilities

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  • Develop and implement marketing strategies aligned with Fuelled's vision and goals.
  • Owning content strategy and management for Instagram, YouTube, the website, and newsletters, ensuring high-quality and impactful content.
  • Planning, creating, and overseeing campaigns to drive brand awareness, product launches, and sales growth.
  • Managing Affiliate Marketing initiatives by building and maintaining relationships with affiliates and influencers to amplify brand reach.
  • Conducting market research to understand customer needs, market trends, and competitive insights to shape marketing strategies.
  • Collaborating with cross-functional teams, including design, product, and operations, to align marketing efforts with business objectives.
  • Monitoring and analyzing marketing performance metrics to optimize campaigns and maximize ROI.

Candidate Requirements

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  • Creativity, hard work, positive attitude, strong attention to detail, and dedication are essential.
  • Ability to work effectively in a fast-paced environment without sacrificing quality of work.
  • Possess strong knowledge in the fitness/nutrition industry.
  • Excellent communication and collaboration skills.

Benefits

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Fuelled offers a comprehensive benefits package, including paid time off, mindset and mental toughness training for success in life, complimentary gym membership, and employee discounts.

Salary

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Estimated salary: ₹30 lakhs - ₹45 lakhs per annum (based on location and industry standards).



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