Food Brand Development Manager

5 days ago

Mumbai, Maharashtra, India beBeeBrand Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Description

We are seeking a skilled Brand Development Manager to lead the development and implementation of a new food brand. This is an exciting opportunity for a talented professional to join our team and drive business growth through innovative branding strategies.

The successful candidate will be responsible for building and scaling the brand from inception, driving its strategy, positioning, and market presence. Key responsibilities include:

  • Developing and implementing comprehensive brand strategies, positioning, and value propositions.
  • Driving integrated marketing campaigns across digital, retail, D2C, and marketplaces to ensure strong consumer connection and business impact.
  • Managing consumer and market research, tracking brand health, and generating actionable insights.
  • Partnering with performance marketing teams/agencies to ensure effective brand messaging and campaign execution.

Key Responsibilities & Accountability:

  • Drive strategic brand growth initiatives to enhance market presence and consumer engagement.
  • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
  • Analyze market trends and consumer behavior to inform brand positioning and messaging.
Required Skills & Qualifications
  • 4-5 years of experience in brand management or marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Graduate/MBA in Marketing, Brand Management, or related field.
  • Hands-on experience in building brands on D2C and marketplaces, working with agencies/creators, managing campaigns, and handling brand budgets.
Functional Competencies
  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management

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